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Category Archives: Brands

This Cult-Favorite Tent Was Impossible To Get—Until Now

Durston Gear is the quintessential “if you know, you know” brand. Created by Dan Durston of British Columbia in 2018, the company specializes in lightweight tents that have garnered a cult status in the outdoor world for their low weight, small pack size, bomber construction, and spacious geometry. They’re also impossible to get. Or at […]

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3 Reasons Professional PR Is Imperative for Outdoor Cottage Brands

Outdoor-focused cottage brands often possess a greater need for outdoor industry PR than the larger players in the field. When you think of these businesses, a number of words come to mind: specialized, custom, innovative, nimble—and, yes, small.  These companies often employ only a handful of people, and it’s rare they have full-fledged marketing departments. […]

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On Running Is Making Shoe Foam from Carbon Emissions

Zürich-based On Running is taking strides to combat climate change with a new EVA foam made from factory carbon emissions. The company could patent the process. But On representatives say they would rather share it with the world. CleanCloud is an EVA (ethylene vinyl acetate) foam process that’s the result of a partnership between On, […]

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Cordura Advanced Fabrics Expands Partnership with Napapijri

Hot on the heels of Napapijri’s switch to Cordura UltraLite fabric in its Northfarer jacket earlier this year, now the brand’s iconic Skidoo jacket has been recreated using fully recycled Cordura re/cor fabric as part of the company’s new Premium Outdoor Collection, which merges urban aesthetic, functionality, and comfort for eco-conscious consumers.   Built at the crossroads of fashion, performance, and […]

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Yvon Chouinard No Longer Owns Patagonia

On the eve of its 50th anniversary, Patagonia, one of the nation’s most innovative and ethical corporations that’s currently valued at about $3 billion, is under new ownership. The outdoor apparel maker, founded in 1973 by Yvon Chouinard and run by the Chouinard family since its inception, announced today that the company has restructured, with control […]

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The New iPhone 14 Has a Built-In Satellite SOS Feature. Is Garmin Worried?

Apple’s iPhone 14 announcement last week made waves in several markets—including the outdoor industry. Among other features that aim to capitalize on a growing outdoor market, the introduction of a satellite-enabled SOS function puts the iPhone in the ring for the first time with Garmin, setting the outdoor stalwart against Apple as a potential competitor. […]

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Taos Ski Valley, Already B Corp Certified, Is Now Carbon Neutral

Taos Ski Valley announced today that it has achieved a CarbonNeutral Certification from Climate Impact Partners. Taos, already the world’s first and only B Corp-certified ski resort, is now the first in the industry to achieve the certification. This milestone follows years of sustainability work and close to $100 million invested in reducing on-mountain energy […]

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The Future of the Auto Industry Is Electric. Trailer Companies Are Preparing.

The electric-vehicle revolution is coming fast, and it’s not just automakers feeling the pressure to pivot to a new type of transportation. With EV sales growing in the U.S., accessory companies are also adjusting their strategies at a speedy clip, retooling all manner of products—from cargo carriers to charging stations—to address the specific needs of […]

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Faction Skis Receives Coveted B Corp Certification

Faction Skis, a Swiss company, continues demonstrating its commitment to sustainable and ethical business practices. The company announced this week it has qualified for a B Corp Certification. B Lab, the nonprofit that provides B Corp Certifications, is focused on positively shifting the “behavior, culture, and structural underpinnings of capitalism.” It issues certifications to qualifying […]

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