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Category Archives: REI

REI’s New Gear Collection Is Made Specifically for Black Customers

REI and the California-based organization Outdoor Afro have collaborated to launch a new line of technical apparel designed for Black outdoor enthusiasts. The co-branded Outdoor Afro + REI line has been in the works for the past two years and addresses issues that Mapp and others have raised about the clothing options available for Black […]

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Outdoor Industry Winner of the Month: August 2022

We’re trying something new here at OBJ. Every month, we’re picking one company that has impressed us with its recent business savvy—whether through a new product release, a canny marketing move, a grabby social-media post, or something else entirely that we didn’t see coming. The goal: to celebrate the forward thinkers, outside-the-box strategists, and generally […]

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Another REI Location Has Unionized. Now Employees Have a Message for Other Locations: ‘Who’s Next?’

REI’s Berkeley, California, store has officially unionized after a 56-to-38 vote was certified on August 25. With the successful vote, Berkeley becomes the second REI location to unionize, after the Manhattan flagship store completed a similar effort in March with a wider 88-to-14 vote. The Berkeley store will join Hayward-based United Food and Commercial Workers […]

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Eddie Bauer Just Launched a Used-Gear Program. Here Are Five More.

Eddie Bauer is getting into the used-gear game. With the brand’s launch of its (Re)Adventure program this week—which offers resale products at huge markdowns, as well as gear rentals—the company joins a growing movement to make the outdoor space more inclusive and environmentally sound by eschewing the “new, new, new” mantra of the past. “Our […]

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Noticed More Running Gear in REI Lately? You’re Not Imagining It.

When Lloyd and Mary Anderson founded REI in 1935, the last thing they had on their minds, probably, was running. The two climbers started what eventually became the co-op by selling affordable, quality ice axes, and it was there—in the hardcore climbing space—that the retailer largely remained for decades. It wasn’t until 40 years later, in […]

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