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Category Archives: Retailers

Public Lands Announces Four New Store Openings

Public Lands—the spinoff retail brand of Dick’s Sporting Goods that focuses on outdoor recreation equipment—is opening four new stores, bringing its total to seven locations. The brand was founded just a year ago, in September 2021. The new storefronts will open in Framingham, Massachusetts, on October 14; Melville, New York, on October 21; Kennesaw, Georgia, […]

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REI’s New Gear Collection Is Made Specifically for Black Customers

REI and the California-based organization Outdoor Afro have collaborated to launch a new line of technical apparel designed for Black outdoor enthusiasts. The co-branded Outdoor Afro + REI line has been in the works for the past two years and addresses issues that Mapp and others have raised about the clothing options available for Black […]

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Another REI Location Has Unionized. Now Employees Have a Message for Other Locations: ‘Who’s Next?’

REI’s Berkeley, California, store has officially unionized after a 56-to-38 vote was certified on August 25. With the successful vote, Berkeley becomes the second REI location to unionize, after the Manhattan flagship store completed a similar effort in March with a wider 88-to-14 vote. The Berkeley store will join Hayward-based United Food and Commercial Workers […]

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This Independent Gear Shop Is Trying to Crowdfund a Second Location

WNC Outdoor Collective—an outdoor retailer that opened in Black Mountain, North Carolina, last year—is already eyeing a second location in nearby Asheville, and has started a crowdfunding effort to make it happen. Through the campaign, the shop hopes to raise $500,000 toward the purchase and construction of a 10,000-square-foot space in downtown Asheville, said founder […]

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Noticed More Running Gear in REI Lately? You’re Not Imagining It.

When Lloyd and Mary Anderson founded REI in 1935, the last thing they had on their minds, probably, was running. The two climbers started what eventually became the co-op by selling affordable, quality ice axes, and it was there—in the hardcore climbing space—that the retailer largely remained for decades. It wasn’t until 40 years later, in […]

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