Category Archives: Road Running

How Strava Fame Became a Burden for Molly Seidel

Back in January 2018, the fitness app Strava got some unwanted publicity when its heatmap feature allegedly revealed the locations of covert military bases. Although there was no evidence that the safety of military personnel had been compromised, the media coverage at the time was damning. A Guardian article noted that the platform was potentially […]

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How Super Shoes are Upending Running’s Sponsorship Model

Last week’s Boston Marathon sparked yet another debate about shoe tech in professional running. This time, the question wasn’t whether super shoes were undermining cherished notions of competitive fairness, but whether pro runners are being forced to choose between getting the best possible sponsorship deal and maximizing their chances of success by retaining the freedom […]

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